Kennedy, Merlin Robert
The local story of the American Civil Rights Movement, especially in McLean County, cannot be told without a chapter on Merlin Kennedy. His unique style of leadership and bold demonstrations against segregation made national headlines as the nation struggled to redefine race relations.
Merlin was born on November 7, 1926, in Decatur, Illinois, one of seven children born to Ernest and Bertha (Copeland) Kennedy. In 1945, Merlin was drafted into the United States Navy before he graduated high school. After serving honorably in the Nave for four years, Kennedy successfully finished his high school diploma and moved to Detroit, Michigan in 1949.
With help from the Servicemen’s Readjustment Act (known as the G.I. Bill), Kennedy trained over five years to become a mechanical draftsman at the Chrysler Engineering Institute, working days at the DeSoto automobile plant and attending classes at night. He also received certification to work as a diesel mechanic.
“Every chance or opportunity I got to go to school, I was there,” Kennedy said. “Every crack they opened up, I crawled in.”
Unemployment in the “Motor City” was high due to a series of layoffs in the automobile industry. This forced him to move back to Illinois, seeking a job and better pay. He initially returned to Decatur where he successfully trained to be a solo pilot, but found employers weren’t interested in hiring a Black pilot.
In 1959 Merlin moved in with his brother in Bloomington and sought out jobs as a mechanical draftsman. He remembers being told each time he applied for a draftsman position that his training was too good and they needed someone with “lesser standards.”
“‘Lesser standards’ was [code for] not a permanent sun tan,” Kennedy said. “I never did find a job as a draftsman.”
He eventually earned an entry-level position with the Eureka-Williams Company as a punch press operator. Despite discriminatory efforts against it, Kennedy moved up the ranks quickly until he applied to become a foreman. He said the general manager at the time didn’t want a Black foreman on his staff, so Kennedy officially protested the discrimination to company officials. He eventually got the job and supervised more than 60 employees.
By the mid-1960s, Kennedy’s protests were moving to the public stage. He had been inspired by the 1960 state convention of the National Association for the Advancement of Colored People (NAACP) that had been held in Bloomington. He joined in as protestors walked outside of Woolworth’s and Kresge’s downtown Bloomington storefronts, calling for an end to segregated lunch counters in Illinois and throughout states in the South. He was later elected president of the Bloomington-Normal chapter of the NAACP.
In 1965-66 Kennedy traveled with Ralph Smith, a fellow civil rights worker, to Jackson, Mississippi to help with voter registration. As the NAACP president, Kennedy worked again with Smith on fair housing in Bloomington-Normal. They recruited white and Black couples to apply for rental units. If the couples heard contrasting feedback about the availability of a property, the NAACP would file a complaint against the landlord. The plan was a success, leading to the first fair housing ordinance in the region in 1967 and the strongest in the state at the time.
Kennedy and Smith were also instrumental in the founding of human relations commissions in Bloomington and Normal.
“We were lucky to get the housing law without bloodshed, but they did throw a brick once and there were threatening letters and phone calls,” Kennedy remembers.
During that time, Kennedy also helped found a grassroots organization to develop more provocative demonstrations than the NAACP permitted. Its members called the group “US.” They targeted landlords, bureaucrats, and business leaders with public protests and boycotts.
“It was basically a group to agitate and confront,” he said.
Some of their collaborations alongside the NAACP included a 1965 march around the courthouse square in support of voter rights in the South and a triumvirate of parade floats that flew in the face of local holiday traditions.
In May 1966, Kennedy took on the segregated American Legion posts in Bloomington-Normal, a move that inspired criticism from both the white and Black Legion members. He says he was denied membership to the white post, so he rode on a Memorial Day Parade float that stated “Our War dead died together. Bloomington segregated their honor today.”
By November of that year, Merlin was ready for his most indelible act of defiance. In 1965, the NAACP was kicked out of the annual McLean County Chamber of Commerce Christmas Parade for illegally entering a float that featured a Black Santa Claus. The downtown Bloomington merchants and the City of Bloomington tried to stop a similar float in 1966, pointing to a rule that only allowed one Santa Claus to appear in the parade.
As president of the NAACP, Kennedy not only appeared in a Santa suit during a city council meeting to protest the “One Santa Rule,” he contacted local media and assured them “Black Santa” would appear.
On the morning of the parade, police followed the float out of Franklin Park and cut off the driver at Main and Chestnut streets. Kennedy and three others climbed down from the sleigh and walked the whole parade route waving to children.
“They just seen the suit and they didn’t recognize a Black person in the suit. One [white] woman almost jerked her little boy’s arm off because he called me Santa Claus,” Kennedy recalled.
Though police threatened to arrest him for “disturbing the peace,” Kennedy was not arrested.
He did, however, inspire some arresting headlines in newspapers across the country and in JET magazine: Black Santa Rides Again, Ho Ho Ho.
“We wanted to show them the thoughts of the mayor [Bob McGraw] and everyone else in Bloomington. How they react to situations of that nature … brought their true colors out,” Kennedy explained.
During the Christmas 1967 parade, the NAACP float featured a Nativity scene with a white Mary and a Black Joseph. The sign stated, “They said there’s no room at the inn, dear. We’ve heard that jazz before!”
Kennedy and the NAACP worked with State Farm and local universities to change hiring and recruiting practices to include more minorities. State Farm eventually began to hold night classes to improve minority workers’ skills which expanded their career opportunities within the company.
Kennedy would run unsuccessfully for the Bloomington City Council multiple times, forcing minority issues into the municipal spotlight. He was the first chair of the Bloomington Human Relations Commission, and served on the Board of the YMCA of Bloomington. Kennedy was the first recipient of the Normal Human Relations Commission’s Martin Luther King, Jr. Award, and in 1999 he was awarded the NAACP’s Roy Wilkins Award for his individual efforts to fight racism and motivate others to join the cause. In 2015, Kennedy was honored as a History Maker by the McLean County Museum of History.
Kennedy was passionate about sharing his story with younger generations, hoping to inspire passion for equality and fairness, for the rest of his life.
He explained to students that the Civil Rights Movement was all volunteer work, and it required a great deal of personal sacrifice. Kennedy recalled that he was often docked pay when he attended organizing meetings, he lost sleep due to late night calls for help, his family missed him, and he footed the bill for many fellow blacks who needed bail money following a run-in with police.
Despite the threats and losses he witnessed, Kennedy said it was “the need -- the necessity for change” that got him involved just the same.
Outside of his Civil Rights activities, Kennedy was an avid golfer, bowler and softball player. He also enjoyed spending quality time with local youth. He was a beloved Boy Scouts troop leader and then a school bus proctor well into his eighties.
Kennedy has three daughters from his first marriage to Bernice Williams (Marilyn, Lana Therese, and Ann Maria), and he helped raise two stepdaughters and one stepson with his wife Beulah (Ethel, Diane, and James). He married Beulah (Jones) Thornton Kennedy in 1967. Beulah was his equal partner in the fight for equality. They met through their work with the local NAACP and were married for 34 years until her death in 2002.
Merline Kennedy passed away on October 18, 2019, at the age of 92. Funeral services were held at Wayman A.M.E. Church in Bloomington, and he was buried in Funks Grove Cemetery in McLean, Illinois.
The impact of Kennedy’s life’s work influenced many people throughout Central Illinois, and his legacy lives on through those he mentored and who carry on his work today.
Citation
Whisman, Beth. “Kennedy, Merlin Robert.” McLean County Museum of History, 2015, mchistory.org/research/biographies/kennedy-merlin-robert. Accessed 22 Jan. 2026. APA:
Whisman, B. (2015). Kennedy, Merlin Robert. McLean County Museum of History, https://mchistory.org/research/biographies/kennedy-merlin-robert Chicago:
Whisman, Beth. “Kennedy, Merlin Robert.” McLean County Museum of History. 2015. Retrieved from https://mchistory.org/research/biographies/kennedy-merlin-robert